WARNING: Lois Chun (also known as Sung, Hulky Park, Claire Lee, Seung Ae Chun, and Hodoo Jeon) has a long documented history of scamming individuals and families through fake business ventures from 2011-2024.
Who is Lois Chun?
Lois Chun (also known as Sung, Hulky Park, Claire Lee, Seung Ae Chun, and Hodoo Jeon) has a long documented history of scamming individuals and families through fake business ventures. Her most well-known scam was founding Hallyu Idol Training Services New York (HitsNY), a K-pop training program in Manhattan in 2011-2012 that collected thousands of dollars from parents before going dark. She is currently reported to be operating in South Carolina with various accomplices.
Pattern of Behavior
Chun has demonstrated a consistent pattern of fraudulent activity across multiple ventures:
Charging families $5,000-$40,000 for programs that never materialize
Promising fake scholarships and opportunities to meet K-pop celebrities
Failing to pay staff and contractors, including dancers, vocal coaches, and marketing workers
Writing bounced checks to business partners and service providers
Using high-pressure sales tactics and claiming false urgency ("almost booked")
Requesting payment only in cash or bank checks to avoid paper trails
Vanishing after being exposed, only to reappear later under different aliases
Documented History: The HITSNY Scam
As reported by ABC7NY | Sunday, October 21, 2012 | NEW YORK
The most well-documented of Chun's scams was the HitsNY K-pop training program. Single mother Bonnie Blake withdrew $5,000 from her daughter Kelly's college savings to pay for the program after Chun used high-pressure tactics, claiming the program was "almost booked" and they had to "sign up right away."
Just two days before the camp was scheduled to begin, it was abruptly canceled. Despite contractual guarantees of refunds within 14 days, families received little to no money back. When questioned by ABC7, Chun claimed the tuition was used for "deposits" that couldn't be recovered.
Legal Troubles and Ongoing Concerns
In 2018, Chun appeared in federal court (Case: Chun v. Sushi Maru Express, docket #2:17-cv-06411-JMV-MF), where she accused others of defamation. Her claims were dismissed for lack of evidence and poor pleading, further damaging her credibility.
Protecting Yourself and Others
Red flags to watch for:
Requests for full payment upfront, especially in cash or bank checks
High-pressure tactics creating false urgency
Promises of special access to celebrities or industry opportunities
Programs with limited online presence or verifiable history
Anyone operating under these known aliases: Lois Chun, Sung, Hulky Park, Claire Lee, Seung Ae Chun, Hodoo Jeon
Latest reported location: Georgetown, South Carolina (2024)